InVitria Announces Launch of New eCommerce Website

Upgrade website features eCommerce portal designed to improve the purchasing process and convenience for new and existing cell culture customers. Site also provides customers expanded technical product support and information.

Fort Collins, CO September 21, 2009 – InVitria recently launched an enhanced solutions-centered eCommerce website (www.InVitria.com). The website now features an eCommerce portal where customers can safely and easily order InVitria cell culture supplements such as Cellastim, Albumin-DX, Albumin-DX Lipid Reduced, Albumin-VAX, Lacromin, Lysobac, Optiferrin and Zap-CHO. The website was developed by WSI Web Science.

"We are excited to be enhancing this part of our business,” said Erik Vogel, InVitria’s Marketing Manager. “WSI Web Science is our key partner in the website development project and in the ongoing process of improving our online visibility. The Internet represents a significant growth opportunity for InVitria to generate brand awareness and sales.”

InVitria’s re-designed web site includes numerous enhancements, specifically:

• Expanded scientific content, including sections devoted to the company’s core recombinant protein products albumin, lactoferrin, transferrin and lysozyme.
• Detailed product information, including a data-rich Cell Culture Applications section for customers working in CHO, hybridoma, VERO and stem cells.
• Industry Applications section which provides solutions for InVitria’s customers working in cell culture, diagnostics, vaccine production, stem cells and regenerative medicine, medical devices, microbial cell lysis and biopharmaceutical formulation.
• A technical product support section that lists product specification data, use guidelines, material safety data sheets and intended uses.
• Secure and easy-to-use eCommerce portal which allows customers to purchase InVitria’s products using a credit card and receive product in two days.

“InVitria is committed to providing solutions that improve the performance of our customers’ applications,” said Scott Deeter, InVitria’s President and CEO. InVitria’s greatly enhanced web site is designed to connect customers with these solutions more effectively.”

About InVitria (See www.InVitria.com)
InVitria develops, manufactures and markets a portfolio of high performance and well defined cell culture media components and reagents used in bioprocessing, biopharmaceutical formulation, stem cell & regenerative medicine, life science research, medical devices and diagnostics.

About WSI Web Science (See www.WSIwebscience.com)
Located in Raleigh, North Carolina WSI Web Science provides Internet marketing related services to biopharmaceutical and specialty pharmaceutical companies through out the United States. Services offered by WSI Web Science include website design, search engine optimization (SEO), paid search, conversion architecture and website analytics all designed to deliver maximum return on investment for clients.

For more information about InVitria’s product line, contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 1-800-916-8311.

For more information on WSI Web science’s offerings, please contact Don Crouse at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by phone at 919-293-1516.